As the popularity of online shopping continues to rise, so does the need for robust eCommerce hosting services. Not only online ventures but also traditional physical retailers are understanding the significant potential of e-retail. The correct hosting partner can guide both budding entrepreneurs and long-established retailers in moving their entire business or part of it to a thriving online platform.
What does eCommerce Hosting signify?
An efficiently run eCommerce site can cater to countless visitors from around the globe, enabling sales daily. To augment revenues, your eCommerce platform needs to be distinct and offer a unique solution in the face of rising competitors. Additionally, your web hosting solution should ensure steady performance and stringent security to gain customers' trust and boost sales.
For any eCommerce business, uptime is critical. Even a slight downtime can repel potential sales, making it vital to have a host promising 99.9% uptime. A credible hosting company should also provide technical support to promptly address any potential problems. Furthermore, it's crucial to have access to all necessary software and features, like online shopping carts, customer loyalty programs, and third-party payment gateways.
That's why your eCommerce website requires a dedicated server to ensure a superior shopping experience for your customers.
The Rationale behind Using Dedicated Servers
As a business owner, it's a known fact that busy periods lead to increased sales, and the same holds true for your website. Whether you operate an eCommerce store or a promotional website for a brand, you are likely to witness traffic surges that are significantly higher than your usual monthly visits.
However, merely waiting for customers to swarm your site isn't the best strategy. Instead, you need to be proactive and take measures to anticipate these traffic hikes. If not, your server infrastructure could be overwhelmed, causing your website to crash, which can lead to lost sales and displeased customers.
To avert this, consider migrating to a dedicated server hosting arrangement. This can ensure your website's continuous operation even during the busiest periods, allowing you to seize every potential dollar for your eCommerce platform.
What are the Perks of Dedicated Servers?
Contrary to other hosting solutions, a dedicated server is designated exclusively to you and no other businesses. It functions solely for you, utilizing all its resources to support your website's traffic (or web application). Moreover, dedicated servers can be personalized and configured to cater specifically to your business requirements based on your technological assets, audience size, and tech stack.
Here are eight reasons why your eCommerce website should employ a dedicated server:
Manage Increased Traffic
High traffic can be both a boon and a bane. On one side, more traffic translates to more sales. However, excessive traffic can overwhelm your server and take your website offline, leading to frustrated customers and no sales.
A dedicated server enables you to construct enough capacity to handle any size of traffic spikes. Unlike shared servers, you can be certain that your dedicated server's installed CPU and RAM are reserved exclusively for your use.
Facilitate Quicker Transactions
Even if your website remains operational amidst increased traffic, it may slow down to accommodate all the server requests. Slow websites deter visitors from spending much time on them, and more visitors would likely leave your website without making a purchase.
With a dedicated server, you can anticipate top-notch performance at all times. Your server effectively manages your transactions when suitably configured.
Enhance Security
For eCommerce websites dealing with sensitive information, from personal data to credit card details, security is paramount. Shared servers implement the same basic security setup for every tenant, which they rarely specify. Dedicated servers permit you to control every facet of your hosting environment, from firewalls to backups to software installations.
Deliver a Superior User Experience
Websites providing better user experience often see repeat visitors, increasing your chances of making a sale. Besides quickly loading pages and processing requests, websites powered by dedicated servers can almost guarantee 100% uptime and become reliable resources for their audience.
Prove More Cost-Effective
Some websites choose to manage traffic spikes with cloud-based pay-per-use solutions. Although cloud-based infrastructure can be scaled swiftly as needed, the extra power often comes with a steep price tag that might be completely unexpected.
A dedicated server ensures cost predictability, with all the expenses known beforehand, facilitating easy planning and budgeting.
Enhance Your SEO
A fast-loading website is not only pleasing for your visitors but also favored by Google and other search engines. They incorporate loading times into their algorithms and rank faster websites higher. Higher search rankings can significantly benefit your business, particularly during busy shopping seasons.
Maintain Maximum Privacy
Every business handling sensitive data must ensure its safekeeping and privacy. As dedicated servers do not share components or resources with anyone, they are perfect for ensuring privacy.
Entities like governments, agencies, and healthcare providers, where privacy is vital, often rely on dedicated servers. Hence, even with regulatory acts like HIPAA, dedicated servers are the preferred choice.
Offer Ample Storage
Operating an eCommerce website involves handling and storing numerous files, such as promotional videos, product images, and how-tos. It's vital to have sufficient space to store all these files, transfer them, and retrieve them when needed. Equally important is the ability to backup everything and trust those backups.
A dedicated server facilitates tracking how much space you're using and how much is left. You can even distribute the website, archive, and backup data among hard drives to ensure that the server uses only the data required for website operations.
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